chRomatiC Earth

Chromatic Earth’s brand was reimagined to reflect its warmth and creativity while retaining its original logo. A cohesive color palette and engaging social media presence were introduced to elevate the studio’s identity and connect with a broader audience.

Role

Graphic Designer

approaCh

Employer

Chromatic Earth

Old logo

Platforms

Adobe Illustrator & Canva

To complement the new branding, a social media strategy was implemented. This included graphic posts for promoting monthly classes and gift cards, as well as creating engaging TikTok content to connect with a wider audience and boost visibility.

Areas

Branding, Photography, Social Media Strategy

The rebrand focused on developing a design system that emphasized warmth and creativity. A refined color palette and playful typography were introduced to create consistency across print and digital materials. Photography captured the energy of the studio’s classes, bringing its unique offerings to life visually.

New logo

New logo

Orbit